Preview the All-New DNA Behavior API

Discover behavior and money insights that power personality.
Explore the Behavior and Money API that measures virtually every human habit.

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We've rebuilt the DNA tech stack to delivery more insights, faster. The behavioral core of personality uncovered. Sign up to test drive the new API library launching Fall 2022.

Explore APIs

Featured APIs

Feature 1

Risk Behavior

What level of risk do your team and clients take? We'll benchmark them against the entire universe with this API.

Feature 2

Financial DNA 5-Scores

Identify the money behavior of anyone with these 5 scores. We cover everything from spending habits to motivations.

Feature 3

Business DNA 5-Scores

Our research team hand-picked five scores to identify how anyone will act in the workplace.