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Explore the DNA API
Reveal how employees and clients approach work, life, decisions, and money. Get invaluable behavior and money insights at your fingertips.
Featured APIs
Risk Behavior
What level of risk do your team and clients take? We'll benchmark them against the entire universe with this API.
Financial DNA 5-Scores
Identify the money behavior of anyone with these 5 scores. We cover everything from spending habits to motivations.
Business DNA 5-Scores
Our research team hand-picked five scores to identify how anyone will act in the workplace.